top of page

Guest Interviews

22. Purple Coach Conversations' interview with Neha Jaiswal, Founder of The Arts Family (TAF)

Neha cover.png

In this episode of Purple Coach Conversations, we are joined by Neha Jaiswal, Founder of The Arts Family (TAF).  Neha has been working in the Arts industry for over 15 years and now runs The Arts Family. The Arts Family is a not-for-profit organisation based in London with a focus on promoting and supporting emerging South Asian art and artists.


TAF was started in March 2021 to provide a supportive platform for art professionals around the world to exchange ideas, and thoughts and to communicate with each other. This was especially needed after the Covid pandemic, when people were unable to travel. 

Neha 2.png

In this episode we talk about:


  • Neha’s first experience at Sotheby's, and how she fell in love with the art world.

  • How she developed her knowledge and passion for the arts.

  • The benefits of being part of TAF, including the collaborations and fantastic artists that are represented.

  • The work that TAF does in promoting artists from South Asia.

And so much more!

Watch the full video interview below:

You can also listen to an audio version of our interview here:

audio_onlyAnne Hellgren, Tania Cuturi & Neha Jaiswal
00:00 / 25:31

Connect with Neha Jaiswal:

The Arts Family




- The Arts Family

- Neha Jaiswal

The next Exhibition:

bottom of page