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Guest Interviews

18. Purple Coach Conversations' interview with Salma Shah, Author, PCC Executive Coach, Supervisor and Founder of ICF approved Coaching Training programme.

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This month we are joined by Salma Shah. Salma is an Author and Coach, and her book has just come out: Diversity, Inclusion & Belonging in Coaching


Salma Shah is the Founder and Director of the award-winning Mastering Your Power, a certified coach training programme designed with a wider systemic lens of diversity, inclusion, belonging and equity. 


Based in London, UK she works with clients at a senior level in public, private and voluntary sectors; supervises and trains other coaches; presents at events both in the UK and internationally. 


Salma has worked with clients across a range of industries, including: Teenage Cancer Trust, Reuters, Planning Inspectorate, Lexmark, O2, Reuters, British Transport Police, Metropolitan Police. She has also travelled the globe delivering programmes for major international organisations including: Oracle, Ernst and Young (Kuwait, Palestine)

Salma is also on the Board of Savera UK, a charity tackling culturally-specific 'honour'- based abuse.​


In this episode we discuss:


  • Min 3 - Salma's history and her upbringing and especially about her experience of going to grammar school as one of the few Asian girls in the class. She also speaks about being the first girl in the family to go to University. 

  • Min 7 - Coach training needs to recognise the complexity of the lived experience. Her programme is ICF qualified and incorporates that element. This was created even before George Floyd's murder and the rise in awareness of D&I.

  • Min 10 - What has changed in the world of coaching post George Floyd. How the voice of the minority person needs to be heard in the coaching space. Her tips on how to tackle the diversity and inclusion topic. 

  • Min 14 - Salma talks about her course and more specifically the programme, Mastering your Power coach training.

  • Min 17 - Her book that was just published earlier in April, is a combination of case studies and lived experience - each chapter interviews someone and how that can be handled in coaching, backed with academic research. 

  • Min 23 - What impact Salma hopes her book will have in the coaching industry. She explains her traffic light system and how she wants to focus on what she calls the 'amber group'.

  • Min 28 - How to deal with organisations that are not ready to do the change when it comes to diversity and inclusion.

Watch the full video interview below:

You can also listen to an audio version of our interview here:

audio-onlyAnne Hellgren, Tania Cuturi & Salma Shah
00:00 / 33:57


Salma's website 

Master your Power - Coach training, the next cohorts for 2022 starts in May and then again in September


Salma's Book: Diversity, Inclusion and Belonging in Coaching : A practical guide

The book that  made the most impact on Salma: The Four Agreements: Practical Guide to Personal Freedom

Connect with Salma:

Salma's favourite quote: “The more I learn the more I realise how much I don’t know” -- Einstein

  • LinkedIn
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